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Visual Analytics with Tableau

Visual Analytics with Tableau

By : Alexander Loth
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Visual Analytics with Tableau

Visual Analytics with Tableau

By: Alexander Loth

Overview of this book

Tableau is a popular data visualization tool that’s easy for individual desktop use as well as enterprise. Used by financial analysts, marketers, statisticians, business and sales leadership, and many other job roles to present data visually for easy understanding, it’s no surprise that Tableau is an essential tool in our data-driven economy. Visual Analytics with Tableau is a complete journey in Tableau visualization for a non-technical business user. You can start from zero, connect your first data, and get right into creating and publishing awesome visualizations and insightful dashboards. The book starts with an overview of Tableau, enabling you to grasp the tool’s capabilities and functions. Next, you’ll build assorted types of data visualizations in Tableau, and learn how to perform table calculations in detail. Moving ahead, you’ll work with maps, forecasts, clusters, trend lines, and learn to integrate R, Python, and MATLAB for more advanced statistical modeling. Towards the end, you’ll create interactive dashboards and share your work with others on Tableau Server, Tableau Online, and Tableau Public.
Table of Contents (16 chapters)
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1
Cover
2
Foreword by Nate Vogel
3
Foreword by Sophie Sparkes
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15
Index
16
End User License Agreement

Foreword by Sophie Sparkes

We have never had more data at our fingertips than we do right now. Advances in technology are letting us capture and store more data than ever before. At the same time, the audience accessing and using data is growing ever larger. The question is, how do we find the insights within this data? And, more important, how do we communicate these insights?

We humans are a visual species. We can quickly and effectively understand complex information when it is presented in a visual form. We are also a storytelling species. We attach narratives to everything we see. So, effective data communication is a combination of images and words that explain the underlying data and analysis.

When it comes to visually analyzing data and sharing insights, Tableau is in a league of its own. Tableau's flexible drag‐and‐drop design lets anyone—from a single user to a company of thousands—answer their data questions. Tableau also lets you share your...

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Visual Analytics with Tableau
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