Book Image

Analytics: How to Win with Intelligence

By : John Thompson, Shawn P. Rogers
Book Image

Analytics: How to Win with Intelligence

By: John Thompson, Shawn P. Rogers

Overview of this book

Today, business is moving into an era where information is more valuable than services. Organizations that connect information with their products will have a huge advantage. This book helps people understand the power of data analytics and explains how some of the tools available can be applied to a wide range of applications. It begins with a brief history of analytics and explains how it all began. You'll learn about several common analytical approaches and the tools that data scientists use to analyze data. You'll gain insight into some staffing models, technologies, organizational structures, and analytical approaches used in the previous two eras of analytics. As you progress through the chapters, you'll also get a glimpse into the future of the analytical marketplace. After reading this book, you will be able to help your team deploy analytical elements into your operations and become competitive in your business.
Table of Contents (11 chapters)
Free Chapter
1
Foreword by Tom Davenport

Beyond the digital economy

Author Don Tapscott coined the term “digital economy” in his 1995 bestseller “The Digital Economy,”2 in which he described the Internet’s impact on how companies operate and innovate. Since then, the definition of digital economy has grown wider to include all things digital, and Wikipedia now defines the term in the following way: “Digital economy refers to an economy that is based on digital computing technologies…. Increasingly, the ‘digital economy’ is intertwined with the traditional economy making a clear delineation harder.”

Looking back to 1995, we can see clearly now that technology and data were embarking on a road of highly disruptive innovation unlike anything the world had seen before.

For one thing, everyone has become increasingly interconnected via the Internet and social media. In 1929, the Hungarian writer Frigyes Karinthy first wrote about the concept of “...