Book Image

Analytics: How to Win with Intelligence

By : John Thompson, Shawn P. Rogers
Book Image

Analytics: How to Win with Intelligence

By: John Thompson, Shawn P. Rogers

Overview of this book

Today, business is moving into an era where information is more valuable than services. Organizations that connect information with their products will have a huge advantage. This book helps people understand the power of data analytics and explains how some of the tools available can be applied to a wide range of applications. It begins with a brief history of analytics and explains how it all began. You'll learn about several common analytical approaches and the tools that data scientists use to analyze data. You'll gain insight into some staffing models, technologies, organizational structures, and analytical approaches used in the previous two eras of analytics. As you progress through the chapters, you'll also get a glimpse into the future of the analytical marketplace. After reading this book, you will be able to help your team deploy analytical elements into your operations and become competitive in your business.
Table of Contents (11 chapters)
Free Chapter
1
Foreword by Tom Davenport

Don’t reinvent the wheel – borrow it

What kind of in-house capabilities were necessary for companies like RioTinto and GE to succeed in their ambitious analytic initiatives? As with many new technologies, especially in the early adopter phase, the demand for skills in the algorithm economy has far outpaced the supply. However, that gap shouldn’t deter businesses from implementing their own projects.

Most new economic models are built on a foundation that allows them to scale up. That foundation might be a specific technology, or it could be a cultural paradigm shift that supports the change. In the case of the algorithm economy, both of these play roles.

The technology that enables the algorithm economy to scale up is the very same thing that is at the core of the shift itself: the Internet and related digital technologies. The cultural shift is actually rooted in an economic model that has recently driven disruption around the world, giving birth to companies...