Conclusion
The business environment is changing faster than ever before. How can companies keep up? The answer lies in advanced analytics, which empower firms to not only respond quickly to market changes but also to anticipate them with greater accuracy.
In the past, building the capacity for such advanced analytics was feasible for only large corporations with significant resources and abundant capital. Today, thanks to the four drivers of the modern data ecosystem, medium- and small-sized firms can also play the analytics game. As we shall see in Chapter 8, those businesses that are successful in their efforts will have the flexibility to protect margins, hold market share, and compete in innovative ways to truly differentiate their offerings from the competition.
Endnotes:
1 “Bank Speeds Time to Market with Advanced Analytics,” available at http://dell.to/2t0q0PP.
2 “Modern Data Ecosystem,” Shawn Rogers & John Myers, Enterprise...