Book Image

Analytics: How to Win with Intelligence

By : John Thompson, Shawn P. Rogers
Book Image

Analytics: How to Win with Intelligence

By: John Thompson, Shawn P. Rogers

Overview of this book

Today, business is moving into an era where information is more valuable than services. Organizations that connect information with their products will have a huge advantage. This book helps people understand the power of data analytics and explains how some of the tools available can be applied to a wide range of applications. It begins with a brief history of analytics and explains how it all began. You'll learn about several common analytical approaches and the tools that data scientists use to analyze data. You'll gain insight into some staffing models, technologies, organizational structures, and analytical approaches used in the previous two eras of analytics. As you progress through the chapters, you'll also get a glimpse into the future of the analytical marketplace. After reading this book, you will be able to help your team deploy analytical elements into your operations and become competitive in your business.
Table of Contents (11 chapters)
Free Chapter
1
Foreword by Tom Davenport

Conclusion

You run a business, and you want it to be as successful as possible. One of the tools that you can employ is analytics. In the great majority of analytics projects, you’ll see operational and margin improvement. In most cases, you’ll see an immediate return that will grow over time, more than paying for your investment. With analytics, your operations will improve across the organization and around the world, driving your company toward leadership in the areas that you designate.

Success, however, requires more than just sophisticated technologies. It also requires strong leadership and the right team. Indeed, every organization that we’ve been involved with that has obtained significant analytical results has had a small handful of capable and driven people who have believed in the technology and have driven the organization toward success. Moreover, without the commitment of the senior leadership (including the CEO), the analytics COE can lose...