Book Image

Analytics: How to Win with Intelligence

By : John Thompson, Shawn P. Rogers
Book Image

Analytics: How to Win with Intelligence

By: John Thompson, Shawn P. Rogers

Overview of this book

Today, business is moving into an era where information is more valuable than services. Organizations that connect information with their products will have a huge advantage. This book helps people understand the power of data analytics and explains how some of the tools available can be applied to a wide range of applications. It begins with a brief history of analytics and explains how it all began. You'll learn about several common analytical approaches and the tools that data scientists use to analyze data. You'll gain insight into some staffing models, technologies, organizational structures, and analytical approaches used in the previous two eras of analytics. As you progress through the chapters, you'll also get a glimpse into the future of the analytical marketplace. After reading this book, you will be able to help your team deploy analytical elements into your operations and become competitive in your business.
Table of Contents (11 chapters)
Free Chapter
1
Foreword by Tom Davenport

Conclusion

The environments used to develop advanced analytics have changed dramatically in a number of important ways. We have moved from the era of the lone, brilliant research scientist to a widely-distributed team focused on communication, collaboration, and shared work. Also, we have moved from a time when most of the work performed was lost due to the ineffective nature of our communications systems, tools, and modes of operating to an era when our environments have transparency and daily engagement across all levels of the organization.

Furthermore, we have moved from tools that were the domain of PhDs and specialist statisticians to tools that enable business analysts and citizen data scientists to contribute their knowledge and creativity. We have moved from proprietary tools that had prohibitive price tags to open source tools and new languages that are specially developed to meet our needs in data management and in analytics.

We have moved from centralized environments...