Book Image

Getting Started with Flurry Analytics

By : Bhanu Birani
Book Image

Getting Started with Flurry Analytics

By: Bhanu Birani

Overview of this book

Analytics help you to understand the way your users are interacting with your mobile application. Flurry provides you with a strong analytics tool to keep track of your application and to analyze your application data without much hassle. It provides an SDK for almost all platforms to gather data from all platforms of mobile and web applications. The enormous amount of data Flurry handles directly translates into unique, powerful insights into your applications.Getting Started with Flurry Analytics is a practical, hands-on guide to instantly getting started with Flurry analytics using step-by-step exercises. You will take advantage of the real power of Flurry analytics and provides you with an example-based learning approach to help you master it quickly and efficiently.This book starts by discussing how to set up and integrate Flurry analytics and ends by making you aware of how to track your application using Parse. You will also learn about tracking your application data using Flurry analytics to strengthen your strategies and to improve the application monetization process. You will also learn about configuration and implementation of Flurry analytics and how to make the application track all the necessary details to empower management decisions.
Table of Contents (12 chapters)

User Acquisition analysis


User Acquisition helps you to track your users' engagement-related statistics. This section of Flurry helps you to track your user engagement through several factors based on channel, clicks, installations, and many more.

User Acquisition analysis can be done on a complete portfolio of applications as well as on a single application being tracked in Flurry.

You can target your campaign as well as your channels to get quantifiable data, which can help you to know your quality users around the globe.

This analysis is the best way to know the return on investment in marketing. We can invest in various marketing channels, such as mobile ad networks or web mobile e-mail campaigns. Flurry User Acquisition analytics provides you with metrics to quantify the quality of acquired users, a pictorial representation of data, and their spending pattern on the basis of user interaction with your application.

The reports from this analysis can help you tell which advertising deal...