Making Big Data Work for Your Business

Book Image

Making Big Data Work for Your Business

By : Sudhi Ranjan Sinha

Book Image

Making Big Data Work for Your Business

By: Sudhi Ranjan Sinha

Overview of this book

Making Big Data Work for Your Business

Making Big Data Work for Your Business

Credits

Foreword

About the Author

About the Author

Acknowledgments

Acknowledgments

About the Reviewers

About the Reviewers

Preface

Free Chapter

Building Your Strategy Framework

Building Your Strategy Framework

Using Big Data analytics to identify where to play and how to win, to grow your business

Understanding the changing landscape

Identifying the strategic implications

Spotting and simulating growing influences

Integrating new possibilities into planning

Developing strategies

Aligning existing initiatives

Cascading your strategy

Creating an Opportunity Landscape and Collecting Your Gold Coins

Creating an Opportunity Landscape and Collecting Your Gold Coins

Building your Data Catalog

The Gold Coin approach

Assessing your Gold Coin project

Building your Gold Mine

Managing Your Big Data Projects Effectively

Managing Your Big Data Projects Effectively

Recognizing how Big Data Analytics projects are different

Defining unique success criteria

Creating an Explore, Validate, Amplify framework for Big Data Analytics projects

Establishing a governance model

Treating customer-facing applications differently

A comprehensive approach for building an organizational Big Data Analytics infrastructure

Building the Right Technology Landscape

Building the Right Technology Landscape

Designing Big Data storage

Identifying the different technology layers

Selecting from your technology choices

Creating a visualization of your Big Data

Understanding the difference between Enterprise Data Warehouse and Big Data

Building a Winning Team

Building a Winning Team

Understanding the distinctive skills you need

Defining the team and structure

Building an extended ecosystem

Improving team alignment and performance

Motivating your team towards progress

Managing Investments and Monetization of Data

Managing Investments and Monetization of Data

Understanding how data creates value

Capturing the value of data

Understanding and capturing your Big Data costs

Monetizing your Big Data

Managing your Big Data investments

Driving Change Effectively

Driving Change Effectively

Understanding changes caused by Big Data

Applying the IMMERSE framework to manage change

Creating stakeholder groups to drive change

Driving Communication Effectively

Driving Communication Effectively

Identifying your communication needs

Selecting your communication channels

Building your communication strategy

Building your communication plan

Engaging executives effectively

Monitoring and modulating your communication program

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Building your Gold Mine

Now you have started collecting your Gold Coins and building your opportunity landscape with Big Data. You have begun the exciting journey of building a large and very valuable portfolio of Gold Coins into a Gold Mine that will create unparalleled shareholder value for your business.

The possibilities are exhilarating; you will soon find it difficult to keep up pace with the flurry of Gold Coins and all the excitement around them. You need to take a very structured approach to keep looking for new Gold Coins and building the Gold Mine for your business. This will stop you from getting swamped and losing organizational momentum with your big data project. You have already worked on many tools that will help you in this hunt for Gold Coins.

In the previous chapter, you built a Business Catalog and an Information Catalog. In this you started with building a Data Catalog. Now, you'll build an Opportunity Catalog. Your Opportunity Catalog is a simple listing of all the...