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  • Book Overview & Buying Making Big Data Work for Your Business
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Making Big Data Work for Your Business

Making Big Data Work for Your Business

By : Sudhi Ranjan Sinha
4.8 (19)
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Making Big Data Work for Your Business

Making Big Data Work for Your Business

4.8 (19)
By: Sudhi Ranjan Sinha
Buy this Book

Overview of this book

Table of Contents (15 chapters)
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Making Big Data Work for Your Business
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Making Big Data Work for Your Business
Credits
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Credits
Foreword
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Foreword
About the Author
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About the Author
Acknowledgments
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Acknowledgments
About the Reviewers
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About the Reviewers
Preface
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Preface
Lock Free Chapter
1
Building Your Strategy Framework
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Building Your Strategy Framework
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Using Big Data analytics to identify where to play and how to win, to grow your business
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Understanding the changing landscape
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Identifying the strategic implications
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Spotting and simulating growing influences
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Integrating new possibilities into planning
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Developing strategies
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Aligning existing initiatives
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Cascading your strategy
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Summary
2
Creating an Opportunity Landscape and Collecting Your Gold Coins
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Creating an Opportunity Landscape and Collecting Your Gold Coins
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Building your Data Catalog
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The Gold Coin approach
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Assessing your Gold Coin project
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Building your Gold Mine
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Summary
3
Managing Your Big Data Projects Effectively
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Managing Your Big Data Projects Effectively
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Recognizing how Big Data Analytics projects are different
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Defining unique success criteria
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Creating an Explore, Validate, Amplify framework for Big Data Analytics projects
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Establishing a governance model
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Treating customer-facing applications differently
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A comprehensive approach for building an organizational Big Data Analytics infrastructure
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Summary
4
Building the Right Technology Landscape
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Building the Right Technology Landscape
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Designing Big Data storage
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Identifying the different technology layers
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Selecting from your technology choices
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Creating a visualization of your Big Data
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Understanding the difference between Enterprise Data Warehouse and Big Data
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Summary
5
Building a Winning Team
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Building a Winning Team
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Understanding the distinctive skills you need
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Defining the team and structure
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Building an extended ecosystem
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Improving team alignment and performance
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Motivating your team towards progress
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Summary
6
Managing Investments and Monetization of Data
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Managing Investments and Monetization of Data
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Understanding how data creates value
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Capturing the value of data
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Understanding and capturing your Big Data costs
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Monetizing your Big Data
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Managing your Big Data investments
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Summary
7
Driving Change Effectively
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Driving Change Effectively
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Understanding changes caused by Big Data
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Applying the IMMERSE framework to manage change
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Creating stakeholder groups to drive change
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Summary
8
Driving Communication Effectively
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Driving Communication Effectively
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Identifying your communication needs
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Selecting your communication channels
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Building your communication strategy
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Building your communication plan
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Engaging executives effectively
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Monitoring and modulating your communication program
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Summary

Capturing the value of data

In the previous section, we discussed how data creates value. Now, let's find out what the value of data is and how to capture it; we will now move from understanding the process to understanding the math. The crux of monetizing Big Data lies in capturing the value created by data as correctly as possible. In going down this path, it is important to remember that this monetization process is not an exact science, so we will have to work with some assumptions and approximations.

Identifying the value

Data leads to insights and insights lead to tangible business benefits. In the example of retail store customer information from the previous section, the data will lead us to stocking and promotion decisions, which will most likely result in new customers coming in or existing customers visiting more frequently and customers buying more. The insights and resulting actions will lead to tangible business benefits in terms of higher sales and profits. It is not very difficult...

CONTINUE READING
83
Tech Concepts
36
Programming languages
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Making Big Data Work for Your Business
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