Book Image

Making Big Data Work for Your Business

By : Sudhi Ranjan Sinha
Book Image

Making Big Data Work for Your Business

By: Sudhi Ranjan Sinha

Overview of this book

Table of Contents (15 chapters)
Making Big Data Work for Your Business
About the Author
About the Reviewers

Managing your Big Data investments

One of the best ways to capitalize on the uniqueness of Big Data is to manage investments as if you are doing so for a hedge fund. Using this approach gives you lot of flexibility over normal investment management techniques followed in corporations, and these flexibilities will help address the evolving and unique nature of Big Data:

  • Normal micro level monitoring and governance processes around technology investments can be modified

  • You can start or stop the investments at any point

  • Choose where to invest, and you might not have to justify your choices to the rest of the company

  • Track the returns of each project, but retain the flexibility to report and justify returns for the entire portfolio, allowing you to experiment a bit

  • Reinvest the returns into more Big Data initiatives to generate more value

Just as hedge funds employ four key investment strategies (global macro, directional, event-driven, and relative value), similarly, you can classify your Big Data...