One of the best ways to capitalize on the uniqueness of Big Data is to manage investments as if you are doing so for a hedge fund. Using this approach gives you lot of flexibility over normal investment management techniques followed in corporations, and these flexibilities will help address the evolving and unique nature of Big Data:
Normal micro level monitoring and governance processes around technology investments can be modified
You can start or stop the investments at any point
Choose where to invest, and you might not have to justify your choices to the rest of the company
Track the returns of each project, but retain the flexibility to report and justify returns for the entire portfolio, allowing you to experiment a bit
Reinvest the returns into more Big Data initiatives to generate more value
Just as hedge funds employ four key investment strategies (global macro, directional, event-driven, and relative value), similarly, you can classify your Big Data...