Book Image

Making Big Data Work for Your Business

By : Sudhi Ranjan Sinha
Book Image

Making Big Data Work for Your Business

By: Sudhi Ranjan Sinha

Overview of this book

Table of Contents (15 chapters)
Making Big Data Work for Your Business
About the Author
About the Reviewers

Chapter 7. Driving Change Effectively

With the advent of Big Data, the world has been changing over the past few years. In the preceding chapters, we discussed many of these changes and how to integrate them into your current organizational fabric. We talked about how companies can make sense of huge volume, velocity, variety, variability, and veracity of data and effectively visualize the analytics derived from this data. New organizational strategies and business models are being enabled by Big Data. Many management practices and beliefs are getting challenged.

Often, organizations make the mistake of considering Big Data a technology problem; technology here is a mere enabler. Embracing the true power of Big Data requires organizations to adapt to different thinking and behavior. Effective change management becomes crucial in such an environment. You need to transition your people and teams to the future state of business enabled by Big Data. In his HBR Blog on Predicting Customer's Behavior...