Book Image

Making Big Data Work for Your Business

By : Sudhi Ranjan Sinha
Book Image

Making Big Data Work for Your Business

By: Sudhi Ranjan Sinha

Overview of this book

Table of Contents (15 chapters)
Making Big Data Work for Your Business
About the Author
About the Reviewers


In this chapter, we discussed the critical implications of having a robust change management plan for your Big Data initiatives because of the significant changes Big Data brings and the deep impact it creates on the business. The key changes we talked about are:

  • How even without understanding the underlying reasons, it is now possible to predict outcomes by correlating data

  • We do not need exact data to be able to predict future possibilities

  • You can infer outcomes by looking at large volume of data, incidence of past events, and simulation of future scenarios

  • You can analyze all kinds of data from all different sources at the same time without any inhibitions

  • You do not have to be worried about normalizing data, that is, trying to define and interpret different types and sources of data from a common platform

  • You have a very powerful asset in raw data

  • You need deeper thinking about the risks and ethical issues with this massive data proliferation

We also understood that in most Big Data...