Book Image

Making Big Data Work for Your Business

By : Sudhi Ranjan Sinha
Book Image

Making Big Data Work for Your Business

By: Sudhi Ranjan Sinha

Overview of this book

Table of Contents (15 chapters)
Making Big Data Work for Your Business
About the Author
About the Reviewers

Selecting your communication channels

Globalization and technology have made the commercial environment very complex and dynamic. This leads to a number of challenges for effective communication in the business world; some of the top ones are as follows:

  • A lot of persistent information overload is happening at a rapid rate

  • Attention spans are reducing drastically, and listening skills are eroding sometimes

  • Too many distractions are increasing noise levels for people

  • The lines between personal and professional communication are becoming blurred

  • In-person interactions between employees are reducing, with an increasing reliance on technology

  • A high convergence of different communication channels and methods is occurring

  • Hierarchical management is being replaced by more participatory management

  • Privacy and confidentiality of any communication has become more porous

Businesses today are expected to take quick and decisive actions in a dynamically changing and often globally integrated or influenced...