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  • Book Overview & Buying Making Big Data Work for Your Business
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Making Big Data Work for Your Business

Making Big Data Work for Your Business

By : Sudhi Ranjan Sinha
4.8 (19)
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Making Big Data Work for Your Business

Making Big Data Work for Your Business

4.8 (19)
By: Sudhi Ranjan Sinha
Buy this Book

Overview of this book

Table of Contents (15 chapters)
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Making Big Data Work for Your Business
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Making Big Data Work for Your Business
Credits
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Credits
Foreword
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Foreword
About the Author
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About the Author
Acknowledgments
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Acknowledgments
About the Reviewers
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About the Reviewers
Preface
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Preface
Lock Free Chapter
1
Building Your Strategy Framework
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Building Your Strategy Framework
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Using Big Data analytics to identify where to play and how to win, to grow your business
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Understanding the changing landscape
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Identifying the strategic implications
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Spotting and simulating growing influences
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Integrating new possibilities into planning
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Developing strategies
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Aligning existing initiatives
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Cascading your strategy
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Summary
2
Creating an Opportunity Landscape and Collecting Your Gold Coins
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Creating an Opportunity Landscape and Collecting Your Gold Coins
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Building your Data Catalog
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The Gold Coin approach
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Assessing your Gold Coin project
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Building your Gold Mine
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Summary
3
Managing Your Big Data Projects Effectively
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Managing Your Big Data Projects Effectively
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Recognizing how Big Data Analytics projects are different
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Defining unique success criteria
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Creating an Explore, Validate, Amplify framework for Big Data Analytics projects
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Establishing a governance model
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Treating customer-facing applications differently
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A comprehensive approach for building an organizational Big Data Analytics infrastructure
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Summary
4
Building the Right Technology Landscape
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Building the Right Technology Landscape
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Designing Big Data storage
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Identifying the different technology layers
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Selecting from your technology choices
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Creating a visualization of your Big Data
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Understanding the difference between Enterprise Data Warehouse and Big Data
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Summary
5
Building a Winning Team
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Building a Winning Team
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Understanding the distinctive skills you need
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Defining the team and structure
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Building an extended ecosystem
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Improving team alignment and performance
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Motivating your team towards progress
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Summary
6
Managing Investments and Monetization of Data
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Managing Investments and Monetization of Data
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Understanding how data creates value
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Capturing the value of data
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Understanding and capturing your Big Data costs
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Monetizing your Big Data
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Managing your Big Data investments
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Summary
7
Driving Change Effectively
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Driving Change Effectively
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Understanding changes caused by Big Data
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Applying the IMMERSE framework to manage change
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Creating stakeholder groups to drive change
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Summary
8
Driving Communication Effectively
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Driving Communication Effectively
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Identifying your communication needs
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Selecting your communication channels
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Building your communication strategy
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Building your communication plan
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Engaging executives effectively
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Monitoring and modulating your communication program
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Summary

Building your communication plan

A communication plan is a detailed tactical action outline used to execute your communication strategy. It is important to keep in mind the difference between a strategy and a plan. Strategy revolves around developing the key messages that you want to convey to your audience, and why, how, and what do you expect to achieve out of this exercise. A plan is a tactical design for delivering that strategy. You should involve the communications department of your organization to build this. If you are a small business and do not have a formal communications department, enlist the services or advice of a specialist. Your Big Data strategy and your communication strategy are the two guiding pillars for building the plan, so review them in conjunction before you start the development process.

Your communication plan will comprise many pieces of information, such as the following:

  • Objective

  • Audience

  • Key messages

  • Message delivery format

  • Delivery channel

  • Individual or group...

CONTINUE READING
83
Tech Concepts
36
Programming languages
73
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Making Big Data Work for Your Business
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