Book Image

Practical Big Data Analytics

By : Nataraj Dasgupta
Book Image

Practical Big Data Analytics

By: Nataraj Dasgupta

Overview of this book

Big Data analytics relates to the strategies used by organizations to collect, organize, and analyze large amounts of data to uncover valuable business insights that cannot be analyzed through traditional systems. Crafting an enterprise-scale cost-efficient Big Data and machine learning solution to uncover insights and value from your organization’s data is a challenge. Today, with hundreds of new Big Data systems, machine learning packages, and BI tools, selecting the right combination of technologies is an even greater challenge. This book will help you do that. With the help of this guide, you will be able to bridge the gap between the theoretical world of technology and the practical reality of building corporate Big Data and data science platforms. You will get hands-on exposure to Hadoop and Spark, build machine learning dashboards using R and R Shiny, create web-based apps using NoSQL databases such as MongoDB, and even learn how to write R code for neural networks. By the end of the book, you will have a very clear and concrete understanding of what Big Data analytics means, how it drives revenues for organizations, and how you can develop your own Big Data analytics solution using the different tools and methods articulated in this book.
Table of Contents (16 chapters)
Title Page
Packt Upsell
Contributors
Preface

Ethical considerations


Big data often involves the gathering of large volumes of data that may contain users' personal information. Companies such as Facebook and Google have flourished on analyzing individual information to target ads and perform other types of marketing. This evidently poses an ethical dilemma. To what extent should personal data be collected? And how much is too much? There are, of course, no correct answers to these questions. The rise of hacking in which information from hundreds of millions of user accounts has been compromised is so commonplace today that we have almost become complacent about the consequences.

In October 2017, Yahoo! disclosed that 3 billion accounts, in fact every single account on Yahoo!, had suffered a data breach. Equifax, one of the largest credit reporting companies in the US suffered a data breach that exposed the personal details of more than 140 million consumers. There were scores of other similar incidents, and in all of them, the common...