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Book Overview & Buying
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Table Of Contents
Introduction to R for Business Intelligence
By :
Linear regression is a powerful tool that enables the business analyst to perform data analytics and business intelligence. Linear regression is a statistical technique to represent relationships between two or more variables using a linear equation. You can use linear regression to predict an outcome, given some input. This chapter covers five topics that will give you the skills to use this technique in your analyses:
Together, these topics provide a building-block approach to not only teach you the skills to build linear models, but also shape your analytical thinking. Using this approach with other datasets will help you to keep practicing these skills.
Use case: The Marketing Dataset
The marketing manager has asked you to analyze marketing data to provide...