Prescriptive science results from the convergence of descriptive, inquisitive, and predictive analytics. It is used as a layered approach and iterated till the time we reach a promising solution. To understand the concept lucidly, let's simplify it by reconstructing the abstract and ambiguous words in a layman's way.
Prescriptive analytics helps us answer the question 'So what, now what' in the problem solving exercise, that is, it helps us improve the outcome. It is the final layer in the problem solving stack that results from the convergence of the previous three types: descriptive + inquisitive + predictive.
We'll consider a very simple example to study this in more detail. Consider a telecom giant (say AT&T, Verizon, and so on) who provides multiple services such as broadband connections, IPTV, mobile telephone connections, and so on The director of the Customer Experience...