Book Image

Learning Apache Spark 2

Book Image

Learning Apache Spark 2

Overview of this book

Apache Spark has seen an unprecedented growth in terms of its adoption over the last few years, mainly because of its speed, diversity and real-time data processing capabilities. It has quickly become the preferred choice of tool for many Big Data professionals looking to find quick insights from large chunks of data. This book introduces you to the Apache Spark framework, and familiarizes you with all the latest features and capabilities introduced in Spark 2. Starting with a detailed introduction to Spark’s architecture and the installation procedure, this book covers everything you need to know about the Spark framework in the most practical manner. You will learn how to perform the basic ETL activities using Spark, and work with different components of Spark such as Spark SQL, as well as the Dataset and DataFrame APIs for manipulating your data. Then, you will perform machine learning using Spark MLlib, as well as perform streaming analytics and graph processing using the Spark Streaming and GraphX modules respectively. The book also gives special emphasis on deploying your Spark models, and how they can be operated in a clustered mode. During the course of the book, you will come across implementations of different real-world use-cases and examples, giving you the hands-on knowledge you need to use Apache Spark in the best possible manner.
Table of Contents (18 chapters)
Learning Apache Spark 2
Credits
About the Author
About the Reviewers
www.packtpub.com
Customer Feedback
Preface

Overview of customer churn


I have spent almost 15 years in the telecom and financial industry with some of the major telecom and financial customers, and if there is one business case that makes the business worried it is Customer Churn. So what is customer churn?

According to Wikipedia, Customer attrition, also known as customer churn, customer turnover, or customer defection, is the loss of clients or customers (http://bit.ly/2kfTHXF).

Customer churn is such a nightmarish problem for major vendors because:

  • Churn affects your customer base and hence profitability and baseline
  • Churn impacts your overall business image
  • Churn hurts your company's goodwill and market sentiment
  • Churn hurts your total addressable market
  • Churn gives your competitors a psychological and economic advantage
  • Churn affects your overall employee morale

Figure 10.1: Customer churn via http://bit.ly/2iUScln

While you can never reduce the churn rate to zero, you essentially want to:

  • Identify who is most likely to churn
  • Identify...