#### Overview of this book

This is the go-to book for anyone interested in the steps needed to develop predictive analytics solutions with examples from the world of marketing, healthcare, and retail. We'll get started with a brief history of predictive analytics and learn about different roles and functions people play within a predictive analytics project. Then, we will learn about various ways of installing R along with their pros and cons, combined with a step-by-step installation of RStudio, and a description of the best practices for organizing your projects. On completing the installation, we will begin to acquire the skills necessary to input, clean, and prepare your data for modeling. We will learn the six specific steps needed to implement and successfully deploy a predictive model starting from asking the right questions through model development and ending with deploying your predictive model into production. We will learn why collaboration is important and how agile iterative modeling cycles can increase your chances of developing and deploying the best successful model. We will continue your journey in the cloud by extending your skill set by learning about Databricks and SparkR, which allow you to develop predictive models on vast gigabytes of data.
Title Page
Credits
www.PacktPub.com
Customer Feedback
Preface
Free Chapter
Getting Started with Predictive Analytics
The Modeling Process
Inputting and Exploring Data
Introduction to Regression Algorithms
Introduction to Decision Trees, Clustering, and SVM
Using Survival Analysis to Predict and Analyze Customer Churn
Introduction to Spark Using R
Exploring Large Datasets Using Spark
Spark Machine Learning - Regression and Cluster Models
Spark Models – Rule-Based Learning

## Forecasting using ALL AGES

The following code will perform the following steps:

1. First, it will filter the data so that it only includes the `ALL AGES` category.

2. Then, it creates a time series object.

3. Finally, it runs a simple exponential model, using the `ets()` function.

Note that we did not specify a smoothing factor. The `ets()` function calculates the optimal smoothing factor (alpha, shown via the `summary()` function (in bold below)), which in this case is .99, which means that model time series takes about 99% of the previous value to incorporate into the next time series prediction:

```library(dplyr)
>
> Attaching package: 'dplyr'
> The following objects are masked from 'package:stats':
>
>     filter, lag
> The following objects are masked from 'package:base':
>
>     intersect, setdiff, setequal, union
library(forecast)