Book Image

Advanced Analytics with R and Tableau

By : Ruben Oliva Ramos, Jen Stirrup, Roberto Rösler
Book Image

Advanced Analytics with R and Tableau

By: Ruben Oliva Ramos, Jen Stirrup, Roberto Rösler

Overview of this book

Tableau and R offer accessible analytics by allowing a combination of easy-to-use data visualization along with industry-standard, robust statistical computation. Moving from data visualization into deeper, more advanced analytics? This book will intensify data skills for data viz-savvy users who want to move into analytics and data science in order to enhance their businesses by harnessing the analytical power of R and the stunning visualization capabilities of Tableau. Readers will come across a wide range of machine learning algorithms and learn how descriptive, prescriptive, predictive, and visually appealing analytical solutions can be designed with R and Tableau. In order to maximize learning, hands-on examples will ease the transition from being a data-savvy user to a data analyst using sound statistical tools to perform advanced analytics. By the end of this book, you will get to grips with advanced calculations in R and Tableau for analytics and prediction with the help of use cases and hands-on examples.
Table of Contents (16 chapters)
Advanced Analytics with R and Tableau
About the Authors
About the Reviewers
Customer Feedback

Bayesian methods

Suppose I claim that I have a pair of magic rainbow socks. I allege that whenever I wear these special socks, I gain the ability to predict the outcome of coin tosses, using fair coins, better than chance would dictate. Putting my claim to the test, you toss a coin 30 times, and I correctly predict the outcome 20 times. Using a directional hypothesis with the binomial test, the null hypothesis would be rejected at alpha-level 0.05. Would you invest in my special socks?

Why not? If it's because you require a larger burden of proof on absurd claims, I don't blame you. As a grandparent of Bayesian analysis, Pierre-Simon Laplace (who independently discovered the theorem that bears Thomas Bayes' name), once said: The weight of evidence for an extraordinary claim must be proportioned to its strangeness. Our prior belief—my absurd hypothesis—is so small that it would take much stronger evidence to convince the skeptical investor, let alone the scientific community.