Book Image

Tableau 10 Business Intelligence Cookbook

By : Donabel Santos, Paul Banoub
Book Image

Tableau 10 Business Intelligence Cookbook

By: Donabel Santos, Paul Banoub

Overview of this book

Tableau is a software tool that can speed up data analysis through its rich visualization capabilities, and help uncover insights for better and smarter decision making. This book is for the business, technology, data and analytics professionals who use and analyze data and data-driven approaches to support business operations and strategic initiatives in their organizations. This book provides easy-to-follow recipes to get the reader up and running with Tableau 10, and covers basic to advanced use cases and scenarios. The book starts with building basic charts in Tableau and moves on to building more complex charts by incorporating different Tableau features and interactivity components. There is an entire chapter dedicated to dashboard techniques and best practices. A number of recipes specifically for geospatial visualization, analytics, and data preparation are also covered. By the end of this book, you’ll have gained confidence and competence to analyze and communicate data and insights more efficiently and effectively by creating compelling interactive charts, dashboards, and stories in Tableau.
Table of Contents (17 chapters)
Tableau 10 Business Intelligence Cookbook
About the Author
About the Reviewer


Back in the day, if I wanted to put any maps in my reports and dashboards, I remember I had to go through hoops to geocode my location data. I had to either learn an API (Application Programming Interface) to use some web services, or pay a third party for a database of locations with latitude and longitude information. I remember wishing the software tools I used just knew about the location information and mapped them. (Why does it have to be so hard, anyway?) A genie somewhere seems to have granted my wish—because Tableau knows about location data, and can map it!

When you install Tableau on your desktop, a database of locations and their corresponding latitude and longitude values are installed with it. This is why, whenever you have location data in your data source with standard field names, you will find a Latitude (generated) and a Longitude (generated) field under Measures.

Tableau supports postcode-level information for many countries, and in 2016 they have added a quarter...