Book Image

Tableau 10 Business Intelligence Cookbook

By : Donabel Santos, Paul Banoub
Book Image

Tableau 10 Business Intelligence Cookbook

By: Donabel Santos, Paul Banoub

Overview of this book

Tableau is a software tool that can speed up data analysis through its rich visualization capabilities, and help uncover insights for better and smarter decision making. This book is for the business, technology, data and analytics professionals who use and analyze data and data-driven approaches to support business operations and strategic initiatives in their organizations. This book provides easy-to-follow recipes to get the reader up and running with Tableau 10, and covers basic to advanced use cases and scenarios. The book starts with building basic charts in Tableau and moves on to building more complex charts by incorporating different Tableau features and interactivity components. There is an entire chapter dedicated to dashboard techniques and best practices. A number of recipes specifically for geospatial visualization, analytics, and data preparation are also covered. By the end of this book, you’ll have gained confidence and competence to analyze and communicate data and insights more efficiently and effectively by creating compelling interactive charts, dashboards, and stories in Tableau.
Table of Contents (17 chapters)
Tableau 10 Business Intelligence Cookbook
Credits
About the Author
Acknowledgements
About the Reviewer
www.PacktPub.com
Preface
Index

Introduction


In a perfect world, we wouldn't even need to have this chapter. In a perfect world, we would have perfect, clean data that we could easily analyze in Tableau. But, alas, in reality, the data that we need to use will most likely need to be cleaned, transformed, and managed before we can effectively use it in Tableau.

There are tools that exclusively help clean and re-shape data. Many refer to these as ETL (Extract, Transform, and Load) tools. While Tableau is not an ETL tool, it has the ability to help clean or prepare data if it is not possible to clean or prepare it at the data source. Calculated fields, discussed in Appendix A, Calculated Fields Primer, are also invaluable in the data cleaning process.