Book Image

Learning Tableau 10 - Second Edition

Book Image

Learning Tableau 10 - Second Edition

Overview of this book

Tableau has for some time been one of the most popular Business Intelligence and data visualization tools available. Why? Because, quite simply, it’s a tool that’s responsive to the needs of modern businesses. But it’s most effective when you know how to get what you want from it – it might make your business intelligent, but it isn’t going to make you intelligent… We’ll make sure you’re well prepared to take full advantage of Tableau 10’s new features. Whether you’re an experienced data analyst that wants to explore 2016’s new Tableau, or you’re a beginner that wants to expand their skillset and bring a more professional and sharper approach to their organization, we’ve got you covered. Beginning with the fundamentals, such as data preparation, you’ll soon learn how to build and customize your own data visualizations and dashboards, essential for high-level visibility and effective data storytelling. You’ll also find out how to so trend analysis and forecasting using clustering and distribution models to inform your analytics. But it’s not just about you – when it comes to data it’s all about availability and access. That’s why we’ll show you how to share your Tableau visualizations. It’s only once insights are shared and communicated that you – and your organization – will start making smarter and informed decisions. And really, that’s exactly what this guide is for.
Table of Contents (12 chapters)
8
8. Deeper Analysis – Trends, Clustering, Distributions, and Forecasting

Advanced mapping techniques

We've touched on geographic visualization throughout the book. You've seen symbol maps and filled maps. Here we'll take a look at supplying your own geocoded data along with creating custom territories.

Supplementing the standard in geographic data

We saw in Chapter 1, Creating Your First Visualizations and Dashboard, that Tableau generates Latitude and Longitude fields when the data source contains geographic fields that Tableau can match with its internal geographic database. Fields such as country, state, zip code, MSA, and congressional district are contained in Tableau's internal geography. As Tableau continues to add geographic capabilities, you'll want to consult the documentation to determine some specifics on what the internal database contains.

However, if you have latitude and longitude in your dataset or are able to supplement your data source with that data, you can create geographic visualizations with great precision...