Book Image

Learning Tableau 10 - Second Edition

Book Image

Learning Tableau 10 - Second Edition

Overview of this book

Tableau has for some time been one of the most popular Business Intelligence and data visualization tools available. Why? Because, quite simply, it’s a tool that’s responsive to the needs of modern businesses. But it’s most effective when you know how to get what you want from it – it might make your business intelligent, but it isn’t going to make you intelligent… We’ll make sure you’re well prepared to take full advantage of Tableau 10’s new features. Whether you’re an experienced data analyst that wants to explore 2016’s new Tableau, or you’re a beginner that wants to expand their skillset and bring a more professional and sharper approach to their organization, we’ve got you covered. Beginning with the fundamentals, such as data preparation, you’ll soon learn how to build and customize your own data visualizations and dashboards, essential for high-level visibility and effective data storytelling. You’ll also find out how to so trend analysis and forecasting using clustering and distribution models to inform your analytics. But it’s not just about you – when it comes to data it’s all about availability and access. That’s why we’ll show you how to share your Tableau visualizations. It’s only once insights are shared and communicated that you – and your organization – will start making smarter and informed decisions. And really, that’s exactly what this guide is for.
Table of Contents (12 chapters)
8
8. Deeper Analysis – Trends, Clustering, Distributions, and Forecasting

Summary


When you are ready to share your discovery and analysis you will likely use dashboards to relate the story to your audience. The way in which you tell the story will depend on your objectives as well as your audience and the mode of delivery. Using a combination of views, objects, parameters, filters, and legends, you can create an incredible framework for telling a data story. Tableau allows you to specifically design layouts for different devices to ensure your audience has the best experience. By introducing actions and interactivity, you can invite your audience to participate in the story. Story points will allow you to bring together many snapshots of dashboards and views to craft and present entire narratives.

Next we'll turn our attention to some deeper analysis with trends, distributions, forecasting, and clustering.