Book Image

Python Social Media Analytics

By : Baihaqi Siregar, Siddhartha Chatterjee, Michal Krystyanczuk
Book Image

Python Social Media Analytics

By: Baihaqi Siregar, Siddhartha Chatterjee, Michal Krystyanczuk

Overview of this book

Social Media platforms such as Facebook, Twitter, Forums, Pinterest, and YouTube have become part of everyday life in a big way. However, these complex and noisy data streams pose a potent challenge to everyone when it comes to harnessing them properly and benefiting from them. This book will introduce you to the concept of social media analytics, and how you can leverage its capabilities to empower your business. Right from acquiring data from various social networking sources such as Twitter, Facebook, YouTube, Pinterest, and social forums, you will see how to clean data and make it ready for analytical operations using various Python APIs. This book explains how to structure the clean data obtained and store in MongoDB using PyMongo. You will also perform web scraping and visualize data using Scrappy and Beautifulsoup. Finally, you will be introduced to different techniques to perform analytics at scale for your social data on the cloud, using Python and Spark. By the end of this book, you will be able to utilize the power of Python to gain valuable insights from social media data and use them to enhance your business processes.
Table of Contents (17 chapters)
Title Page
Credits
About the Authors
Acknowledgments
About the Reviewer
www.PacktPub.com
Customer Feedback
Preface

Introduction to authentication techniques


Getting data from different APIs requires a good understanding of the data structure and authentication techniques that allow external users to access the resources served by an API. Historically, there were multiple ways of accessing API resources, but nowadays there is one common protocol used by all the main social media networks. When you get into the developer documentation you will most probably encounter the problem of authentication referred to by an enigmatic term, OAuth.

What is OAuth?

OAuth is simply an authorization protocol that allows users to share data with an application without sharing the password. It is a way to obtain a secure authorization scheme based on a token-based authorization mechanism. There are two API authentication models using OAuth:

  • User authentication
  • Application authentication

User authentication

This is the most common form of resource authentication implementation. The signed request both identifies an application...