Book Image

Learning Salesforce Einstein

Book Image

Learning Salesforce Einstein

Overview of this book

Dreamforce 16 brought forth the latest addition to the Salesforce platform: an AI tool named Einstein. Einstein promises to provide users of all Salesforce applications with a powerful platform to help them gain deep insights into the data they work on. This book will introduce you to Einstein and help you integrate it into your respective business applications based on the Salesforce platform. We start off with an introduction to AI, then move on to look at how AI can make your CRM and apps smarter. Next, we discuss various out-of-the-box components added to sales, service, marketing, and community clouds from Salesforce to add Artificial Intelligence capabilities. Further on, we teach you how to use Heroku, PredictionIO, and the Force platform, along with Einstein, to build smarter apps. The core chapters focus on developer content and introduce PredictionIO and Salesforce Einstein Vision Services. We explore Einstein Predictive Vision Services, along with analytics cloud, the Einstein Data Discovery product, and IOT core concepts. Throughout the book, we also focus on how Einstein can be integrated into CRM and various clouds such as sales, services, marketing, and communities. By the end of the book, you will be able to embrace and leverage the power of Einstein, incorporating its functions to gain more knowledge. Salesforce developers will be introduced to the world of AI, while data scientists will gain insights into Salesforce’s various cloud offerings and how they can use Einstein’s capabilities and enhance applications.
Table of Contents (10 chapters)

Role of AI in CRM and Cloud Applications

The power of the Salesforce platform is its ability to build applications declaratively using clicks and not code. The Salesforce App Cloud platform provides workflows, process builders, analytics, and many more declarative tools for admins to build applications, and Salesforce Einstein embeds an AI seamlessly across various cloud offerings of platforms such as sales, service, marketing, community, analytics, commerce, App Cloud, and IOT Cloud. This chapter shows how administrators can declaratively add the power of AI into applications without the need for data scientists. Traditionally, for most companies, bringing AI to the business process was too hard. It's complex and requires infrastructure and skills that most companies don't have. Einstein simplifies all those complexities.

The aim of this chapter is to take some examples...