The Marketing cloud from Salesforce offers a suite of products for marketers to establish a one-to-one journey with their customers. The product consists of the following applications:
- Email Studio: This offers marketers the ability to send emails with personalized and dynamic content from Salesforce sales, service, or any other data source
- Social Studio: This offers marketers the ability to publish, engage, and analyze sentiments of customers from various social channels
- Mobile Studio: This offers marketers the ability to send SMS, MMS, and personalized push messages
- Advertising Studio: This manages ads and campaigns
- Web Studio: This creates websites and landing pages and tracks actions taken by customers
In the past, marketers had to assign values to their customers. Let's say a marketer wanted to identify customers who were likely to...