Book Image

Learning Salesforce Einstein

By : Mohit Shrivatsava
Book Image

Learning Salesforce Einstein

By: Mohit Shrivatsava

Overview of this book

Dreamforce 16 brought forth the latest addition to the Salesforce platform: an AI tool named Einstein. Einstein promises to provide users of all Salesforce applications with a powerful platform to help them gain deep insights into the data they work on. This book will introduce you to Einstein and help you integrate it into your respective business applications based on the Salesforce platform. We start off with an introduction to AI, then move on to look at how AI can make your CRM and apps smarter. Next, we discuss various out-of-the-box components added to sales, service, marketing, and community clouds from Salesforce to add Artificial Intelligence capabilities. Further on, we teach you how to use Heroku, PredictionIO, and the Force platform, along with Einstein, to build smarter apps. The core chapters focus on developer content and introduce PredictionIO and Salesforce Einstein Vision Services. We explore Einstein Predictive Vision Services, along with analytics cloud, the Einstein Data Discovery product, and IOT core concepts. Throughout the book, we also focus on how Einstein can be integrated into CRM and various clouds such as sales, services, marketing, and communities. By the end of the book, you will be able to embrace and leverage the power of Einstein, incorporating its functions to gain more knowledge. Salesforce developers will be introduced to the world of AI, while data scientists will gain insights into Salesforce’s various cloud offerings and how they can use Einstein’s capabilities and enhance applications.
Table of Contents (10 chapters)

Setting up the Event Server app on Heroku

The Event Server part of PredictionIO offers an endpoint where event data can be posted from multiple systems. The data collected can be used to train the model. In Chapter 3, Building Smarter Apps Using PredictionIO and Heroku, we saw how one can build an Event Server on a local Mac machine using PredictionIO and PostgreSQL. In this chapter, we will cover how one can deploy the engine on Heroku.

The following are the steps to deploy an Event Server app on Heroku:

  1. Log on to your Heroku instance organization. You can get one for free from if you have not signed up.
  2. Navigate to the git repository ( and click on the Deploy to heroku button to deploy the Event Server on Heroku.

You can name the app. Once deployed, the app will be listed. Also, note that there...