Book Image

Learning Salesforce Einstein

Book Image

Learning Salesforce Einstein

Overview of this book

Dreamforce 16 brought forth the latest addition to the Salesforce platform: an AI tool named Einstein. Einstein promises to provide users of all Salesforce applications with a powerful platform to help them gain deep insights into the data they work on. This book will introduce you to Einstein and help you integrate it into your respective business applications based on the Salesforce platform. We start off with an introduction to AI, then move on to look at how AI can make your CRM and apps smarter. Next, we discuss various out-of-the-box components added to sales, service, marketing, and community clouds from Salesforce to add Artificial Intelligence capabilities. Further on, we teach you how to use Heroku, PredictionIO, and the Force platform, along with Einstein, to build smarter apps. The core chapters focus on developer content and introduce PredictionIO and Salesforce Einstein Vision Services. We explore Einstein Predictive Vision Services, along with analytics cloud, the Einstein Data Discovery product, and IOT core concepts. Throughout the book, we also focus on how Einstein can be integrated into CRM and various clouds such as sales, services, marketing, and communities. By the end of the book, you will be able to embrace and leverage the power of Einstein, incorporating its functions to gain more knowledge. Salesforce developers will be introduced to the world of AI, while data scientists will gain insights into Salesforce’s various cloud offerings and how they can use Einstein’s capabilities and enhance applications.
Table of Contents (10 chapters)

Salesforce Einstein Vision

Image recognition can be very helpful for marketers, sales, and Service Cloud Users. With the help of image recognition, marketers will gain deeper insights about their brand and their competitors brand, which in turn can help them craft better marketing content and target the right audience. Image recognition can reduce a lot of manual tasks for the retail industry, such as counting inventory, providing visual search to the customers, and helping the customers to remotely evaluate product issues. Salesforce has recently released add-ons for image recognition for Heroku. Salesforce Einstein Vision API is currently generally available and in this chapter, our aim is to demonstrate to developers how they can use Einstein Vision and Heroku to build an image recognition application. We will use Node.js for all the coding in this chapter, and it is assumed...