Book Image

Learning Salesforce Einstein

By : Mohit Shrivatsava
Book Image

Learning Salesforce Einstein

By: Mohit Shrivatsava

Overview of this book

Dreamforce 16 brought forth the latest addition to the Salesforce platform: an AI tool named Einstein. Einstein promises to provide users of all Salesforce applications with a powerful platform to help them gain deep insights into the data they work on. This book will introduce you to Einstein and help you integrate it into your respective business applications based on the Salesforce platform. We start off with an introduction to AI, then move on to look at how AI can make your CRM and apps smarter. Next, we discuss various out-of-the-box components added to sales, service, marketing, and community clouds from Salesforce to add Artificial Intelligence capabilities. Further on, we teach you how to use Heroku, PredictionIO, and the Force platform, along with Einstein, to build smarter apps. The core chapters focus on developer content and introduce PredictionIO and Salesforce Einstein Vision Services. We explore Einstein Predictive Vision Services, along with analytics cloud, the Einstein Data Discovery product, and IOT core concepts. Throughout the book, we also focus on how Einstein can be integrated into CRM and various clouds such as sales, services, marketing, and communities. By the end of the book, you will be able to embrace and leverage the power of Einstein, incorporating its functions to gain more knowledge. Salesforce developers will be introduced to the world of AI, while data scientists will gain insights into Salesforce’s various cloud offerings and how they can use Einstein’s capabilities and enhance applications.
Table of Contents (10 chapters)

Preface

Artificial Intelligence is empowering a variety of web and mobile applications, making them smarter and predictable. Salesforce Einstein from Salesforce brings Artificial Intelligence to its variety of cloud offerings, adding intelligence. With Einstein added to sales, service, marketing, Community Cloud, Analytics Cloud, and IoT Cloud, enterprises can leverage the power of artificial intelligence with the Salesforce data out of box without the need for data scientists. Because Einstein services are on cloud, this avoids having to set up and maintain any hardware infrastructure.

Einstein for developers offers APIs for image recognition, and with the PredictionIO framework offered by Einstein, developers can use out-of-the-box templates provided by the PredictionIO framework to create predictive engines for any machine learning task. The primary intent of this book is to cover the breadth of Salesforce Einstein. For Salesforce developers, the book provides a comprehensive coverage of what's currently available as a part of the Einstein offering, and how they can integrate with Salesforce data. For data scientists, it gives an overview of Salesforce Cloud offerings, and how machine learning is baked into the offerings.