Book Image

Learning Social Media Analytics with R

By : Dipanjan Sarkar, Karthik Ganapathy, Raghav Bali, Tushar Sharma
Book Image

Learning Social Media Analytics with R

By: Dipanjan Sarkar, Karthik Ganapathy, Raghav Bali, Tushar Sharma

Overview of this book

The Internet has truly become humongous, especially with the rise of various forms of social media in the last decade, which give users a platform to express themselves and also communicate and collaborate with each other. This book will help the reader to understand the current social media landscape and to learn how analytics can be leveraged to derive insights from it. This data can be analyzed to gain valuable insights into the behavior and engagement of users, organizations, businesses, and brands. It will help readers frame business problems and solve them using social data. The book will also cover several practical real-world use cases on social media using R and its advanced packages to utilize data science methodologies such as sentiment analysis, topic modeling, text summarization, recommendation systems, social network analysis, classification, and clustering. This will enable readers to learn different hands-on approaches to obtain data from diverse social media sources such as Twitter and Facebook. It will also show readers how to establish detailed workflows to process, visualize, and analyze data to transform social data into actionable insights.
Table of Contents (16 chapters)
Learning Social Media Analytics with R
Credits
About the Author
About the Reviewer
www.PacktPub.com
Customer Feedback
Preface
Index

Trend analysis


Twitter is a speedy medium. Information (along with rumors and nonsense) travels at breakneck speeds across the social network/world. It has now become a norm for an event or news to break first on Twitter and then on any other source of information. It is commonly observed that TV news channels usually play catchup with Twitter during any news breaks. Such a quick spread of information has its own pros and cons, but a discussion of these are out of the scope of this book.

It would be safe to say that if there's anything trending in the connected world, it will be on Twitter first. From brand promotions, sports events, government decisions, election results to news about terror attacks, natural disasters and the notorious fake celebrity death news, Twitter has it all.

Twitter uses search terms, what are called hashtags in Twitter-verse. Any word which begins with a # is termed as a hashtag and instantly becomes searchable on the platform. This not only helps users search for...