Book Image

Learning Social Media Analytics with R

By : Dipanjan Sarkar, Karthik Ganapathy, Raghav Bali, Tushar Sharma
Book Image

Learning Social Media Analytics with R

By: Dipanjan Sarkar, Karthik Ganapathy, Raghav Bali, Tushar Sharma

Overview of this book

The Internet has truly become humongous, especially with the rise of various forms of social media in the last decade, which give users a platform to express themselves and also communicate and collaborate with each other. This book will help the reader to understand the current social media landscape and to learn how analytics can be leveraged to derive insights from it. This data can be analyzed to gain valuable insights into the behavior and engagement of users, organizations, businesses, and brands. It will help readers frame business problems and solve them using social data. The book will also cover several practical real-world use cases on social media using R and its advanced packages to utilize data science methodologies such as sentiment analysis, topic modeling, text summarization, recommendation systems, social network analysis, classification, and clustering. This will enable readers to learn different hands-on approaches to obtain data from diverse social media sources such as Twitter and Facebook. It will also show readers how to establish detailed workflows to process, visualize, and analyze data to transform social data into actionable insights.
Table of Contents (16 chapters)
Learning Social Media Analytics with R
About the Author
About the Reviewer
Customer Feedback

Analyzing an English football social network

In the previous section, we analyzed a small personal social network and got a good grasp of the basic concepts of social networks. In this section, we will analyze a much larger social network of Facebook brand pages which are directly or indirectly associated with English football. We will be associating ourselves with the English Premier League (EPL) which is the top tier of football competition in the English football league system.


English Premier League is a corporation with 20 football clubs who act as member shareholders. A football season in the EPL typically runs from August to May where each team plays a total of 38 matches.

The following figure depicts the official logo of the English Premier League for the season of 2016-17:

The English Premier League brand logo

We shall be extracting a huge network of Facebook pages related to the EPL and then analyzing it in detail to understand social networks better. Without further ado, let's...