Book Image

Learning Social Media Analytics with R

By : Dipanjan Sarkar, Karthik Ganapathy, Raghav Bali, Tushar Sharma
Book Image

Learning Social Media Analytics with R

By: Dipanjan Sarkar, Karthik Ganapathy, Raghav Bali, Tushar Sharma

Overview of this book

The Internet has truly become humongous, especially with the rise of various forms of social media in the last decade, which give users a platform to express themselves and also communicate and collaborate with each other. This book will help the reader to understand the current social media landscape and to learn how analytics can be leveraged to derive insights from it. This data can be analyzed to gain valuable insights into the behavior and engagement of users, organizations, businesses, and brands. It will help readers frame business problems and solve them using social data. The book will also cover several practical real-world use cases on social media using R and its advanced packages to utilize data science methodologies such as sentiment analysis, topic modeling, text summarization, recommendation systems, social network analysis, classification, and clustering. This will enable readers to learn different hands-on approaches to obtain data from diverse social media sources such as Twitter and Facebook. It will also show readers how to establish detailed workflows to process, visualize, and analyze data to transform social data into actionable insights.
Table of Contents (16 chapters)
Learning Social Media Analytics with R
About the Author
About the Reviewer
Customer Feedback

Challenges for Foursquare data analysis

The analysis on Foursquare data involved a bunch of challenges. Akin to the rest of our social media sources, we will try to enumerate the challenges associated with Foursquare data:

  • Data extraction: The most obvious problem in dealing with Foursquare data analytics is the lack of a decent package. This makes the data extraction process extremely cumbersome and low level. This was one of the most remarkable challenges about the Foursquare application.

  • API changes: All the social media services keep tinkering with their APIs frequently. This makes it a challenge for the developer to continually adapt to those changes. This often means a lot of code rewriting every time your favorite social media application launches some changes in its APIs. This constant tussle with the changes is at times extremely frustrating and time consuming.

  • Privac y: Privacy is a glaringly important challenge in any social media analytics. We always strive to study the users...