Book Image

Learning Social Media Analytics with R

By : Dipanjan Sarkar, Karthik Ganapathy, Raghav Bali, Tushar Sharma
Book Image

Learning Social Media Analytics with R

By: Dipanjan Sarkar, Karthik Ganapathy, Raghav Bali, Tushar Sharma

Overview of this book

The Internet has truly become humongous, especially with the rise of various forms of social media in the last decade, which give users a platform to express themselves and also communicate and collaborate with each other. This book will help the reader to understand the current social media landscape and to learn how analytics can be leveraged to derive insights from it. This data can be analyzed to gain valuable insights into the behavior and engagement of users, organizations, businesses, and brands. It will help readers frame business problems and solve them using social data. The book will also cover several practical real-world use cases on social media using R and its advanced packages to utilize data science methodologies such as sentiment analysis, topic modeling, text summarization, recommendation systems, social network analysis, classification, and clustering. This will enable readers to learn different hands-on approaches to obtain data from diverse social media sources such as Twitter and Facebook. It will also show readers how to establish detailed workflows to process, visualize, and analyze data to transform social data into actionable insights.
Table of Contents (16 chapters)
Learning Social Media Analytics with R
About the Author
About the Reviewer
Customer Feedback

A Flickr-ing world

In the age of ephemeral messaging and disappearing photos, square instant clicks with amazing filters and AI rendered art pieces from phone cameras, platforms that come to mind are Snapchat, Instagram, Prisma, and so on. While these young platforms hog the limelight and have become mainstream, Flickr stands at the other extreme of this instant spectrum.

Flickr started in 2004 as a side project, but it quickly became a mammoth project loved and used by millions of users across the world. It has gone through multiple iterations of interface changes, feature enhancements, and owners (the last one being Yahoo! Inc.); and yet it has stayed consistent with its theme as a photo sharing platform. It caters to, not only the instant generation, but also amateur and professional photographers to share, discuss, and appreciate photography from across the world.

Flickr is one of the oldest social networks to cater to photography enthusiasts, and it has features related to uploading,...