Book Image

Machine Learning with R Cookbook, Second Edition - Second Edition

By : Yu-Wei, Chiu (David Chiu)
Book Image

Machine Learning with R Cookbook, Second Edition - Second Edition

By: Yu-Wei, Chiu (David Chiu)

Overview of this book

Big data has become a popular buzzword across many industries. An increasing number of people have been exposed to the term and are looking at how to leverage big data in their own businesses, to improve sales and profitability. However, collecting, aggregating, and visualizing data is just one part of the equation. Being able to extract useful information from data is another task, and a much more challenging one. Machine Learning with R Cookbook, Second Edition uses a practical approach to teach you how to perform machine learning with R. Each chapter is divided into several simple recipes. Through the step-by-step instructions provided in each recipe, you will be able to construct a predictive model by using a variety of machine learning packages. In this book, you will first learn to set up the R environment and use simple R commands to explore data. The next topic covers how to perform statistical analysis with machine learning analysis and assess created models, covered in detail later on in the book. You'll also learn how to integrate R and Hadoop to create a big data analysis platform. The detailed illustrations provide all the information required to start applying machine learning to individual projects. With Machine Learning with R Cookbook, machine learning has never been easier.
Table of Contents (21 chapters)
Title Page
Credits
About the Authors
About the Reviewers
www.PacktPub.com
Customer Feedback
Preface

Introduction


Enterprises accumulate a large amount of transaction data (for example, sales orders from retailers, invoices, and shipping documentations) from daily operations. Finding hidden relationships in the data can be useful, such as What products are often bought together? or What are the subsequent purchases after buying a cell phone? To answer these two questions, we need to perform association analysis and frequent sequential pattern mining on a transaction dataset.

Association analysis is an approach to find interesting relationships within a transaction dataset. A famous association between products is customers who buy diapers also buy beer. While this association may sound unusual, if retailers can use this kind of information or rule to cross-sell products to their customers, there is a high likelihood that they can increase their sales.

Association analysis is used to finding a correlation between itemsets, but what if you want to find out the order in which items are frequently...