Book Image

Data Analysis with R, Second Edition - Second Edition

Book Image

Data Analysis with R, Second Edition - Second Edition

Overview of this book

Frequently the tool of choice for academics, R has spread deep into the private sector and can be found in the production pipelines at some of the most advanced and successful enterprises. The power and domain-specificity of R allows the user to express complex analytics easily, quickly, and succinctly. Starting with the basics of R and statistical reasoning, this book dives into advanced predictive analytics, showing how to apply those techniques to real-world data though with real-world examples. Packed with engaging problems and exercises, this book begins with a review of R and its syntax with packages like Rcpp, ggplot2, and dplyr. From there, get to grips with the fundamentals of applied statistics and build on this knowledge to perform sophisticated and powerful analytics. Solve the difficulties relating to performing data analysis in practice and find solutions to working with messy data, large data, communicating results, and facilitating reproducibility. This book is engineered to be an invaluable resource through many stages of anyone’s career as a data analyst.
Table of Contents (24 chapters)
Title Page
Copyright and Credits
Packt Upsell
Contributors
Preface
Index

Testing two means


An even more common hypothesis test is the independent samples t-test. You would use this to check the equality of two samples' means. Concretely, an example of using this test would be if you have an experiment where you are testing to see if a new drug lowers blood pressure. You would give one group a placebo and the other group the real medication. If the mean improvement in blood pressure was significantly greater than the improvement with the placebo, you might infer that the blood pressure medication works. Outside of more academic uses, web companies use this test all the time to test the effectiveness of, for example, different internet ad campaigns; they expose random users to either one of two types of ads and test if one is more effective than the other. In web-business parlance, this is called an A-B test, but that's just business-ese for controlled experiment.

The term independent means that the two samples are separate, and that data from one sample doesn't...