Another example of analyzing large data set for commercial use would be log analysis. Consider an e-commerce application where thousands of users visit the sites daily. Not 100 percent of the users visiting the application are going to purchase the product. People visiting the e-commerce applications tend to do the following activities most of the time:
- Purchase a product
- View products purchased by their friends and/or relatives
- Read reviews by other people on product they are looking to purchase
- Look for the products with best offers
So, in case a person who has not bought products yet, is considered to be a potential buyer. It is very important to attract such potential buyers and convert their visit to the application into a sale. So in this case, if the application can identify which are the products being visited by the potential buyers and on which particular product or category they have spent the maximum time, the application can highlight similar products...