Book Image

Learning Einstein Analytics

By : Santosh Tukaram Chitalkar
Book Image

Learning Einstein Analytics

By: Santosh Tukaram Chitalkar

Overview of this book

Salesforce Einstein analytics aka Wave Analytics is a cloud-based platform which connects data from the multiple sources and explores it to uncover insights. It empowers sales reps, marketers, and analysts with the insights to make customer interactions smarter, without building mathematical models. You will learn to create app, lenses, dashboards and share dashboards with other users. This book starts off with explaining you fundamental concepts like lenses, step, measures and sets you up with Einstein Analytics platform. We then move on to creating an app and here you will learn to create datasets, dashboards and different ways to import data into Analytics. Moving on we look at Einstein for sales, services, and marketing individually. Here you will learn to manage your pipeline, understand important business drivers and visualize trends. You will also learn features related to data monitoring tools and embedding dashboards with lightning, visualforce page and mobile devices. Further, you will learn advanced features pertaining to recent advancements in Einstein which include machine learning constructs and getting predictions for events. By the end of this book, you will become proficient in the Einstein analytics, getting insights faster and understanding your customer in a better way.
Table of Contents (19 chapters)
Title Page
Copyright and Credits
Dedication
Packt Upsell
Contributors
Preface
7
Security and Sharing in Einstein Analytics
Index

Salesforce Analytics Query Language 


 Just like all other query languages, SAQL retrieves data from the dataset. Lenses and dashboards also use SAQL behind the scenes. It gathers the meaningful data for visualizations. 

Using SAQL

There are the following three ways to use SAQL in Einstein Analytics:

  • Creating steps/lenses: We can use SAQL while creating a lens or step. It is the easiest way of using SAQL. While creating a step, Einstein Analytics provides the flexibility of switching between modes such as Chart Mode, Table Mode, and SAQL Mode. In this chapter, we will use this method for SAQL.
  • Analytics REST API: Using this API, the user can access the datasets, lenses, dashboards, and so on. This is a programmatic approach and you can send the queries to the Einstein Analytics platform. Einstein Analytics uses the OAuth 2.0 protocol to securely access the platform data. The OAuth protocol is a way of securely authenticating the user without asking them for credentials. The first step to using...