Designing a solution does not mean it will be an invention, an innovation, revolutionary, or disruptive. But that does not really matter. What a company earns with a solution represents more than the novelty of what it sells as long as it is profitable. That is rule number #1. That said, without innovating in its market, that company will not survive through the years.
If a product requires quality for security reasons, it should remain in its invention state as long as necessary. If a product can produce sales at the low end of the market before its total completion, then the company should sell it. The company will acquire a reputation for innovation, get more money to invest, and take over the territory of its competitors.
Google Translate is a good example of disruptive marketing. As shown the theory, the model and even the cloud architecture are over 10 years old...