Book Image

Tokenomics

By : Sean Au, Thomas Power(GBP)
Book Image

Tokenomics

By: Sean Au, Thomas Power(GBP)

Overview of this book

Tokenomics is the economy of this new world. This is a no-holds-barred, in-depth exploration of the way in which we can participate in the blockchain economy. The reader will learn the basics of bitcoin, blockchains, and tokenomics; what the very first ICO was; and how over a period of 5 years, various projects managed to raise the enormous sums of money they did. The book then provides insights from ICO experts and looks at what the future holds. By comparing the past, current, and future of this technology, the book will inform anyone, whatever motivates their interest. The crypto shift of blockchains, ICOs, and tokens is much more than just buying bitcoins, creating tokens, or raising millions in a minute in an ICO. It is a new paradigm shift from centralized to decentralized, from closed to open, and from opaqueness to transparency. ICOs and the creation of tokens during the craze of 2017 needed a lot of preparation, an understanding of cryptocurrencies and of emerging legal frameworks, but this has spurred a new movement to tokenize the world. The author gives an unbiased, authoritative picture of the current playing field, exploring the token opportunities and provides a unique insight into the developing world of this tokenized economy. This book will nourish hungry minds wanting to grow their knowledge in this fascinating area.
Table of Contents (18 chapters)
Tokenomics
Contributors
Preface
Index

The message and tools


Many projects struggle to get across what they're doing, and aiming to achieve, in a succinct fashion. As mentioned previously, many ICOs are executed by developers who are, by their nature, deeply technical, and so it can be very difficult for them to clearly explain the key facts at a high level. That's part of the challenge of marketing an ICO: to create a messaging framework for pitches, from which all future content can be built.

A messaging framework becomes a critical document as you go through your ICO, containing the key elements to which you will constantly return to: your elevator pitches, your straplines, your use cases, your sound-bite stories, and the features of your platform or product.

It will also help you to clearly differentiate the product from the ICO, and your product vision from the investment opportunity. It will help you to reach out to all the different audiences you want to reach, from product evangelists through to professional investors.

Quality...