Book Image

Tokenomics

By : Sean Au, Thomas Power(GBP)
Book Image

Tokenomics

By: Sean Au, Thomas Power(GBP)

Overview of this book

Tokenomics is the economy of this new world. This is a no-holds-barred, in-depth exploration of the way in which we can participate in the blockchain economy. The reader will learn the basics of bitcoin, blockchains, and tokenomics; what the very first ICO was; and how over a period of 5 years, various projects managed to raise the enormous sums of money they did. The book then provides insights from ICO experts and looks at what the future holds. By comparing the past, current, and future of this technology, the book will inform anyone, whatever motivates their interest. The crypto shift of blockchains, ICOs, and tokens is much more than just buying bitcoins, creating tokens, or raising millions in a minute in an ICO. It is a new paradigm shift from centralized to decentralized, from closed to open, and from opaqueness to transparency. ICOs and the creation of tokens during the craze of 2017 needed a lot of preparation, an understanding of cryptocurrencies and of emerging legal frameworks, but this has spurred a new movement to tokenize the world. The author gives an unbiased, authoritative picture of the current playing field, exploring the token opportunities and provides a unique insight into the developing world of this tokenized economy. This book will nourish hungry minds wanting to grow their knowledge in this fascinating area.
Table of Contents (18 chapters)
Tokenomics
Contributors
Preface
Index

Summary


Marketing and launching an ICO is not a task to be taken lightly. There is a tremendous amount of work that needs to be done prior, along with constant monitoring during and continuous efforts afterwards. The planning and strategy need to be more meticulous now, as the novelty of ICOs has passed and hundreds compete against each other on a monthly basis (https://www.ccn.com/100-icos-launching-every-month-in-2018-generating-13-7-billion-pwc/).

In this chapter, we covered some of the key campaign elements, in particular building up to seed funding and then the public ICO. We learned that the message needs to be clear, grammar needs to be spot on, and nowadays an alpha product or a proof of concept is an essential part of an ICO. Creating announcements on Bitcointalk, bounty campaigns, and airdrops will help to spread the word and grow the all-important community.

Next, we will hear from the experiences of some high-profile ICO founders.