Book Image

Tokenomics

By : Sean Au, Thomas Power(GBP)
Book Image

Tokenomics

By: Sean Au, Thomas Power(GBP)

Overview of this book

Tokenomics is the economy of this new world. This is a no-holds-barred, in-depth exploration of the way in which we can participate in the blockchain economy. The reader will learn the basics of bitcoin, blockchains, and tokenomics; what the very first ICO was; and how over a period of 5 years, various projects managed to raise the enormous sums of money they did. The book then provides insights from ICO experts and looks at what the future holds. By comparing the past, current, and future of this technology, the book will inform anyone, whatever motivates their interest. The crypto shift of blockchains, ICOs, and tokens is much more than just buying bitcoins, creating tokens, or raising millions in a minute in an ICO. It is a new paradigm shift from centralized to decentralized, from closed to open, and from opaqueness to transparency. ICOs and the creation of tokens during the craze of 2017 needed a lot of preparation, an understanding of cryptocurrencies and of emerging legal frameworks, but this has spurred a new movement to tokenize the world. The author gives an unbiased, authoritative picture of the current playing field, exploring the token opportunities and provides a unique insight into the developing world of this tokenized economy. This book will nourish hungry minds wanting to grow their knowledge in this fascinating area.
Table of Contents (18 chapters)
Tokenomics
Contributors
Preface
Index

Chapter 8. White Paper, Website, and Team

Note

You never get a second chance to make a good first impression.

There are lots of ingredients that go into a nicely baked ICO, but arguably the most important are the white paper, the website, and the team. The white paper has continued to evolve from a very academic-style paper, to in some cases a marketing brochure, but regardless of its form, it continues to be, for better or worse, the standard "must-have" document that all ICOs need to produce.

A white paper communicates a lot of things, but the main concept is an idea. The next step is to create a website because it is almost inconceivable in this day and age for a business or brand of any sort not to have an online presence. A website is also used to collect the funds for the ICO.

Once visitors land on an ICO's website, one of the most popular pages to browse is the "team" page or "about us." Who are the people behind this idea? Are they respected individuals in the field? Are they academics...