In this chapter, we learned that just as ICOs have evolved over time, so have white papers. Traditionally technical in nature, and targeted towards a specific academic and technical audience, they have broadened in scope and language to appeal to a much wider audience. The math was removed in favor of a business and token model, easier-to-understand use cases, and friendly faces to build trust and confidence. Abstracts became executive summaries, legal sections expanded 10-fold, and white papers are now on the verge of becoming investment prospectuses.
A website is mandatory, especially since users and investors will be using it to research further on the ICO. Communicating to these users and investors using blog updates is very important also. With no updates, speculation can circulate, as in the case of Factom and the Honduras project.
It has become evident that advisors who have strong social networks are starting to change the game. Add influencers into the mix and this is bringing...