"You never get a second chance to make a good first impression."
– Will Rogers
Whether you agree or disagree, like or dislike it, use or don't use it, you cannot deny the power of social media, and the power of influencers in today's world. A growing number of people are trying to create a following, build a brand, or increase their ability to influence in an ever-growing and connected world.
The crypto and ICO world is really no different, with the focus still very much on building a community of followers, users, investors, and evangelists, who can then help to spread the word. The bigger the community, the more people there are to potentially buy the token.
In this chapter, we start a little off the beaten track by first of all considering what social media is. We then look at how ICOs use social media, before understanding the world of influencers, and who some of the key influencers are in the ICO space...