Book Image

Tokenomics

By : Sean Au, Thomas Power(GBP)
Book Image

Tokenomics

By: Sean Au, Thomas Power(GBP)

Overview of this book

Tokenomics is the economy of this new world. This is a no-holds-barred, in-depth exploration of the way in which we can participate in the blockchain economy. The reader will learn the basics of bitcoin, blockchains, and tokenomics; what the very first ICO was; and how over a period of 5 years, various projects managed to raise the enormous sums of money they did. The book then provides insights from ICO experts and looks at what the future holds. By comparing the past, current, and future of this technology, the book will inform anyone, whatever motivates their interest. The crypto shift of blockchains, ICOs, and tokens is much more than just buying bitcoins, creating tokens, or raising millions in a minute in an ICO. It is a new paradigm shift from centralized to decentralized, from closed to open, and from opaqueness to transparency. ICOs and the creation of tokens during the craze of 2017 needed a lot of preparation, an understanding of cryptocurrencies and of emerging legal frameworks, but this has spurred a new movement to tokenize the world. The author gives an unbiased, authoritative picture of the current playing field, exploring the token opportunities and provides a unique insight into the developing world of this tokenized economy. This book will nourish hungry minds wanting to grow their knowledge in this fascinating area.
Table of Contents (18 chapters)
Tokenomics
Contributors
Preface
Index

Influencers


Influencers are experts in their chosen niches. Influencers have extraordinary power among groups of people with the same motivation, lifestyle, product, platform, focus, or purpose. Influencers are about nudges and education. Influencers are change agents who build communities. They create ideas and publish content. Influencers are a new force in marketing, who begin and lead conversations. They are a new power and reside on every social media platform now available.

Influencer power is rising and will continue to rise and become bigger than company brand power - unless, of course, the brands do the right thing and hire (retain or sponsor) them all. The latter, by the way, is highly recommended.

AAs Influencers grow their follower base, their power grows, and so do their incomes. The more followers, the more money. Income is a direct function of follower size and is typically $1 per year per follower. Thus, influencers are heavily incentivized to grow their follower base before...