In this chapter, we started out with a deep look at social media, which involved a different mindset. It's not about just sending a tweet or posting a picture on Instagram: it's reading, analyzing, pondering, ruminating, considering, and hunting for information from some of the best minds in the world. Jenner doesn't aimlessly post Instagram pictures for the sake of it. Each post has a purpose: to help her build her empire.
We then learned what social media channels are required at a minimum for an ICO and that these tweets, blogs, and chat channels allow users to keep up-to-date, and interact with the project or company members.
Finally, influencers, or experts in their chosen niches, play a crucial part in the crypto community by sharing their technical knowledge or evaluating ICOs. There are also numerous ICOs creating platforms where celebrities can create and sell their own token in return for providing their die-hard fans with a more unique experience.
With all the right social...