Book Image

Tableau 2019.x Cookbook

By : Dmitry Anoshin, Teodora Matic, Slaven Bogdanovic, Tania Lincoln, Dmitrii Shirokov
Book Image

Tableau 2019.x Cookbook

By: Dmitry Anoshin, Teodora Matic, Slaven Bogdanovic, Tania Lincoln, Dmitrii Shirokov

Overview of this book

Tableau has been one of the most popular business intelligence solutions in recent times, thanks to its powerful and interactive data visualization capabilities. Tableau 2019.x Cookbook is full of useful recipes from industry experts, who will help you master Tableau skills and learn each aspect of Tableau's ecosystem. This book is enriched with features such as Tableau extracts, Tableau advanced calculations, geospatial analysis, and building dashboards. It will guide you with exciting data manipulation, storytelling, advanced filtering, expert visualization, and forecasting techniques using real-world examples. From basic functionalities of Tableau to complex deployment on Linux, you will cover it all. Moreover, you will learn advanced features of Tableau using R, Python, and various APIs. You will learn how to prepare data for analysis using the latest Tableau Prep. In the concluding chapters, you will learn how Tableau fits the modern world of analytics and works with modern data platforms such as Snowflake and Redshift. In addition, you will learn about the best practices of integrating Tableau with ETL using Matillion ETL. By the end of the book, you will be ready to tackle business intelligence challenges using Tableau's features.
Table of Contents (18 chapters)

Extracting the structure beneath discrete variables

This recipe will guide you through the process of performing and visualizing the results of correspondence analysis. Correspondence analysis is a data reduction technique frequently used in brand image studies, but also in other types of research, because it allows us to neatly map brands on a map formed by brand attributes.

Getting ready

In this recipe, we'll use telco_image.csv, a dataset coming from a market research survey. Cell phone users were asked to rate the three biggest mobile network providers in their country on a list of attributes. For each attribute, they chose one brand they felt best fit that description. Before we begin, make sure you've saved...