Book Image

Python Machine Learning By Example - Second Edition

By : Yuxi (Hayden) Liu
Book Image

Python Machine Learning By Example - Second Edition

By: Yuxi (Hayden) Liu

Overview of this book

The surge in interest in machine learning (ML) is due to the fact that it revolutionizes automation by learning patterns in data and using them to make predictions and decisions. If you’re interested in ML, this book will serve as your entry point to ML. Python Machine Learning By Example begins with an introduction to important ML concepts and implementations using Python libraries. Each chapter of the book walks you through an industry adopted application. You’ll implement ML techniques in areas such as exploratory data analysis, feature engineering, and natural language processing (NLP) in a clear and easy-to-follow way. With the help of this extended and updated edition, you’ll understand how to tackle data-driven problems and implement your solutions with the powerful yet simple Python language and popular Python packages and tools such as TensorFlow, scikit-learn, gensim, and Keras. To aid your understanding of popular ML algorithms, the book covers interesting and easy-to-follow examples such as news topic modeling and classification, spam email detection, stock price forecasting, and more. By the end of the book, you’ll have put together a broad picture of the ML ecosystem and will be well-versed with the best practices of applying ML techniques to make the most out of new opportunities.
Table of Contents (15 chapters)
Free Chapter
1
Section 1: Fundamentals of Machine Learning
3
Section 2: Practical Python Machine Learning By Example
12
Section 3: Python Machine Learning Best Practices

Brief overview of advertising click-through prediction

Display online advertising is a multibillion-dollar industry. It comes in different formats, including banner ads composed of text, images, flash, and rich media such as audio and video. Advertisers or their agencies place advertisements on a variety of websites, even mobile apps, across the internet to reach potential customers and deliver an advertising message.

Display online advertising has served as one of the greatest examples of machine learning utilization. Obviously, advertisers and consumers are keenly interested in well-targeted ads. The industry has relied heavily on the ability of machine learning models to predict the effectiveness of ad targeting: how likely it is that an audience in a certain age group will be interested in this product, customers with a certain household income will purchase this product after...