Book Image

Mastering Machine Learning with R - Third Edition

By : Cory Lesmeister
Book Image

Mastering Machine Learning with R - Third Edition

By: Cory Lesmeister

Overview of this book

Given the growing popularity of the R-zerocost statistical programming environment, there has never been a better time to start applying ML to your data. This book will teach you advanced techniques in ML ,using? the latest code in R 3.5. You will delve into various complex features of supervised learning, unsupervised learning, and reinforcement learning algorithms to design efficient and powerful ML models. This newly updated edition is packed with fresh examples covering a range of tasks from different domains. Mastering Machine Learning with R starts by showing you how to quickly manipulate data and prepare it for analysis. You will explore simple and complex models and understand how to compare them. You’ll also learn to use the latest library support, such as TensorFlow and Keras-R, for performing advanced computations. Additionally, you’ll explore complex topics, such as natural language processing (NLP), time series analysis, and clustering, which will further refine your skills in developing applications. Each chapter will help you implement advanced ML algorithms using real-world examples. You’ll even be introduced to reinforcement learning, along with its various use cases and models. In the concluding chapters, you’ll get a glimpse into how some of these blackbox models can be diagnosed and understood. By the end of this book, you’ll be equipped with the skills to deploy ML techniques in your own projects or at work.
Table of Contents (16 chapters)

An overview of association analysis

Association analysis is a data mining technique that has the purpose of finding the optimal combination of products or services and allows marketers to exploit this knowledge to provide recommendations, optimize product placement, or develop marketing programs that take advantage of cross-selling. In short, the idea is to identify which items go well together, and profit from this.

You can think of the results of the analysis as an if...then statement. If a customer buys an airplane ticket, then there is a 46 % probability that they'll buy a hotel room, and if they go on to buy a hotel room, then there is a 33 % probability that they'll rent a car.

However, it isn't just for sales and marketing. It's also used in fraud detection and healthcare; for example, if a patient undergoes treatment A, then there's a 26 % probability...