Book Image

R Machine Learning Projects

By : Dr. Sunil Kumar Chinnamgari
Book Image

R Machine Learning Projects

By: Dr. Sunil Kumar Chinnamgari

Overview of this book

R is one of the most popular languages when it comes to performing computational statistics (statistical computing) easily and exploring the mathematical side of machine learning. With this book, you will leverage the R ecosystem to build efficient machine learning applications that carry out intelligent tasks within your organization. This book will help you test your knowledge and skills, guiding you on how to build easily through to complex machine learning projects. You will first learn how to build powerful machine learning models with ensembles to predict employee attrition. Next, you’ll implement a joke recommendation engine and learn how to perform sentiment analysis on Amazon reviews. You’ll also explore different clustering techniques to segment customers using wholesale data. In addition to this, the book will get you acquainted with credit card fraud detection using autoencoders, and reinforcement learning to make predictions and win on a casino slot machine. By the end of the book, you will be equipped to confidently perform complex tasks to build research and commercial projects for automated operations.
Table of Contents (12 chapters)
10
The Road Ahead

Understanding the wholesale customer dataset and the segmentation problem

The UCI Machine Learning Repository offers the wholesale customer dataset at https://archive.ics.uci.edu/ml/datasets/wholesale+customers. The dataset refers to clients of a wholesale distributor. It includes the annual spending in monetary units (m.u.) on diverse product categories. The goal of these projects is to apply clustering techniques to identify segments that are relevant for certain business activities, such as rolling out a marketing campaign. Before we actually use the clustering algorithms to get clusters, let's first read the data and perform some EDA to understand the data using the following code block:

# setting the working directory to a folder where dataset is located
setwd('/home/sunil/Desktop/chapter5/')
# reading the dataset to cust_data dataframe
cust_data = read.csv...